JOINING THE FIGHT AGAINST COVID-19
Frontline COVID healthcare workers have spent a year doing their best to save lives, but facing so much suffering and death has taken a toll on their physical and psychological well-being. At the height of the crisis, the New Mexico Healthcare Workers Union (Local 1199) asked us to tell the stories of their members and the human toll that COVID has had on them. It is clear that working the frontlines will affect them long past the time the virus has subsided.
"The Drive Home" is a PSA campaign that includes 12 videos of different lengths and 4 radio ads. The videos have gone viral across the country, and AFSCME, the national union, is utilizing the videos to lobby Congress. These poignant stories of nurses on the front lines against COVID are inspiring viewers to do the right thing: wear masks, social distance, and get vaccinated.
Read the initial press coverage by clicking here:
See what the national union said by clicking here:
And watch the PSAs by clicking here: